Now
This is a now page. It was last updated on 10 April 2026.
This page is inspired by Derek Sivers.
Working on
Designing AI training programmes for higher education marketing and recruitment teams. Building a scoring methodology that evaluates how AI platforms describe and represent universities. Writing about what actually changes when organisations adopt AI properly — not the tools, the operations.
Thinking about
The gap between AI strategy documents and AI adoption. Most organisations have the first. Almost none have the second. The missing piece isn't technology or budget. It's someone who can translate between "what should we do?" and "here's how it works on Tuesday." I'm increasingly convinced that's the role that matters most right now.
Reading
Filterworld by Kyle Chayka. About how algorithmic curation flattens culture. It's useful for thinking about what happens when AI mediates how people discover universities, not just products.
Listening to
A lot of Wilco's back catalogue, properly tagged and running through Plexamp. The new Neil Young archive releases. Bob Dylan's Bootleg Series Vol. 13 for the fourth time this year.